TECHNICAL BAG AND GARMENT DESIGN SERVICES
OUR MISSION
At Grey Area Studio, we tackle design challenges with a blend of the scientific method and design thinking, creating innovative products that surpass competitors by looking at problems from unexpected angles. We leverage advanced manufacturing techniques from the outset, ensuring your products are unique and brought to market faster and more efficiently. A great jacket isn’t engineered by looking at other jackets; it’s about understanding why a lotus leaf repels water.
EXPERIENCE
Our journey began at Arcteryx and the innovation lab of Lululemon, where we merged design problem-solving skills with advanced manufacturing techniques and an understanding of how to design around the body in motion. We integrated factory capabilities, cutting-edge machinery, and athlete feedback into the design process. This experience taught us that true innovation comes from understanding manufacturing limitations and iterating obsessively around real-world use.
Starting in a small studio in Vancouver amongst some of the most technical brands in the world, we continuously learned, iterated, and evolved. Today, we work with a global network of vendors and suppliers, along with creation labs in Toronto and Asia, enabling us to deliver cutting-edge manufacturing techniques for projects of all sizes.
PROJECTS
We cater to large and small businesses, delivering a broad spectrum of technical design services. Our extensive experience empowers us to solve complex design challenges and innovate in ways that set our clients apart. Join us on our journey of groundbreaking invention and creativity.
PROCESS
1. Identify the Problem: We begin by understanding the problem that needs solving.
2. Manufacturing Insights: We consider the manufacturing process early, based on end-use and cost parameters.
3. Material Development: We innovate from the ground up, starting with the precursor elements.
4. Rapid Prototyping: We build quickly to test and iterate as soon as possible. Our obsession with iteration has taught us to fail fast and learn faster.
5. Manufacturing Expertise: We leverage our deep manufacturing experience to create the highest level of products.
Our unique approach ensures that every piece of the process fits together seamlessly, resulting in products that solve real-world problems.
GREY AREA CREATION LAB CAPABILITIES
Innovation design iteration
Athlete insight driven design testing
Advanced pattern making
Materials / trims sourcing
Automated pattern cutting
Laser cutting
Cut and set stitching facility
Radio frequency seam welding
Heat seam welding
Seam taping
Custom tooling creation
Heat moulding
Die cutting
Automatic cutting table
Laser cutting
CNC machining
3D printing
Injection moulding
Vacuum moulding
Process automation
