our services
grey area studio offers a more involved approach to designing garments and accessories. through rapid iterative prototyping combined with exceptional digital design, our clients are getting more than just a nicely drawn idea, that may not actually add up once in fabric and thread. G.A.S. is fully immersed, from original concept to patterning, prototyping, tech packs, materials sourcing and manufacturing management; drawn out over three phases:
phase I
dissemination, research, design. we work in tandem with you to define and deliver a design solution that matches your product brief. through this process we ready product techpacks (essential for dealing with manufacturers), offer textile recommendations and create mockups + prototypes in house to confirm design direction.
phase II
we have strategic partnerships in place with some of the best technical apparel and softgoods factories that will bring your designs to life. phase II is all about product development; from first sample through approval to production. This is the most intensive and lengthy phase as we take concepts from the digital world to reality. Most importantly, we validate our ideas on body, ensuring products function as intended.
phase III
with designs validated, phase III is when we hit ‘go’ and the manufacturer produces your products in bulk. we manage this whole process, consulting on PO facilitation, quality assurance, packaging support and logistics assistance. we do the heavy lifting and let you focus on telling your brand’s story and connecting with customers.
what goes into our process:
METHODS OF CREATION
full system design (baselayer to outerwear)
bags and accessories
woven / knit cut and sew
engineered knit (3D, circular warp, mecmor)
laminated / welded constructions
STRATEGY
market and customer research
fit research and grading strategy
concept review
line plan mapping
functional layering and materials strategy
colour and print direction
brand building
sustainability protocols
DESIGN IDEATION
multi stage sketch review
technical sketching
techpacks
BOM (bill of materials)
CLO 3D rendering for fit and construction
measurement spec sheets and grading rules
in-house and factory level prototyping
construction validation
brand label creation
final product descriptions
ON BODY FIT
fit and function review
on body fittings
techpack revision and updates based on fittings
measurement revision and updates based on fittings
pattern updates for factory
wear test strategy and execution
athlete testing protocols
SOURCING
materials sourcing
custom material developments
trim sourcing
materials testing and validation
sampling coordination
lab dip and quality management
PRODUCTION
vendor sourcing and management
costing and MOQ (minimum order quantity)
size run management and fitting
logistical planning
quality assurance
CONTENT
in-house product studio shots
on body shooting
design process capture for media campaigns
videography
MARKETING
brand, mission, value, focus creation
social media ad campaign building and management
